When was the last time you felt the profound relief of having no choice at all?

Your ancestors did not negotiate with themselves

Your ancestors woke with the sun because they had no choice. They ate what the season provided. They moved when survival demanded it. Their days followed rhythms older than language, patterns carved into human biology over hundreds of thousands of years. They did not have anxiety about purpose because purpose was something they obeyed, something external, something real.

You wake to an alarm you negotiated with yourself about for twenty minutes. You spend the first hour of your day scrolling through the curated anxieties of strangers, each one designed to make you feel just inadequate enough to click, to buy, to consume. Your breakfast becomes a decision you make from infinite options, none of which satisfy you. Your workout routine lasted three weeks before you found a new one that promised better results. You have seven productivity apps on your phone and have never been less productive in your life.

The exhaustion you feel comes from living in a world that has systematically removed every external structure that made humans functional for 300,000 years and replaced it with the mandate to choose everything, constantly, from infinite options designed to keep you buying. An insecure person is a profitable person. They will sell you inadequacy forever if you let them.

You are wired for constraint

You are biologically wired for constraint, for rhythm, for external structure. Your body expects to move at certain times, eat certain foods, sleep when darkness falls. Your nervous system expects consequence for failure and reward for discipline. Your psychology expects hierarchy, clear authority, rules you did not create.

Modern life has engineered the opposite. You can eat garbage and still function. You can waste entire days scrolling and nothing happens. You can break every promise you made to yourself and the world keeps turning. There is no punishment for weakness. There is no reward for strength.

Men have been taught that masculinity means either aggressive performance or apologetic neutering. You swing between two caricatures, neither of which feels true, spending your life trying to figure out which performance to give in which room. You have lost access to what you actually are.

Women have been told that femininity means weakness, that success requires becoming men, that biology is an inconvenience to be managed. Or you are sold femininity as a performance, an aesthetic, a thing you purchase and perform to be desired. You are exhausted from being everything at once: competent and nurturing, strong and beautiful, ambitious and accommodating. You do not remember what you feel like when no one is watching.

You have been taught to be ashamed of your true nature. My clients come here to find it.

You come here to stop deciding

The House of Selection is a private behavioral institution where your autonomy is removed and replaced with governance.

I become the external structure your life has been missing. I create a protocol specific to your biology, your triggers, your patterns, your failures. Then you execute what I design. The decision has already been made. You comply.

This works because it removes the thing that has been breaking you. You no longer decide what to eat, when to move, how to structure your day. You no longer negotiate with yourself about boundaries, about discipline, about the thing you said you would do but have continued avoiding.

And when you fail to comply, there is consequence. Your ancestors lived with consequence built into the fabric of existence. If they did not hunt, they starved. If they did not prepare for winter, they froze. Their survival depended on execution, and the world enforced the standard without negotiation. Modern life has removed that; you can fail indefinitely and nothing happens.

Therapy helps you understand your failure. Coaching encourages you through it. I reintroduce the consequence your nervous system has been searching for.

The structure holds. You execute. Your nervous system finally exhales.

The House begins where therapy ends.

Therapy gives you insight into why you are the way you are. Coaching gives you motivation and frameworks for change. Both assume that once you understand the problem and feel inspired to fix it, you will execute the solution. But the issue preventing you from changing has never been understanding or motivation. The issue is that when the session ends, you are alone with yourself again, and yourself is the person who got you here in the first place. The burden of execution falls back onto the same failing system you are trying to fix.

I remove that burden entirely. I take away your ability to negotiate, to procrastinate, to make excuses, to decide that tomorrow will be different.

I am a corporate executive, professional dominatrix, and deeply fulfilled woman.

I don’t have to choose between one persona, I exist happily in all of thse roles, because I stopped apologizing for my true nature. I do this work because I see it as a moral imperative to lift the fog of our modern world from others.

My methods draw from behavioral science, power dynamics, and human biology.

Most people keep these streams carefully separated because combining them forces you to look at truths we have agreed not to see. I have spent years in boardrooms where decisions affecting hundreds of millions of dollars are made. I have spent just as long in private sessions where men who run those boardrooms hand over the control they would never surrender at work.

The psychology of submission tells us something most people find uncomfortable: humans do not actually want infinite choice. They want someone who knows what they are doing to simply tell them what to do.

Your ancestors did not agonize over every decision because most decisions were made for them by forces larger than individual preference: the season, the sun, the need to survive. Their nervous systems evolved in that environment. Yours is the same nervous system, trying to function in a world that violates every assumption it was built on.

The people I work with are looking for someone who will remove their ability to negotiate with themselves. They want consequence that is real. They want someone who sees their patterns clearly and will not tolerate the excuses they have been making for years.

Read the Complete Governance Philosophy